Royal Canadian Legion launches digital poppy
Each year, red poppies bloom on the collars of millions of Canadians to honour those who put everything on the line for our freedom.
In a first for Remembrance Day, the Royal Canadian Legion has launched a shareable, digital poppy to complement the traditional lapel version, as a new age symbol of Canada’s remembrance.
Canadians will be able to customize, personalize, dedicate, download and share their digital Poppy at mypoppy.ca. The digital and lapel versions will be available starting Oct. 26 until Nov. 11. All donations made online will go toward a local poppy fund, which in turn finds its way to assist veterans.
“In an increasingly cashless society, we wanted to give people another way to support their veterans,” Danny Martin, deputy director of The Royal Canadian Legion, said. “The legion’s new digital Poppy campaign will allow people to donate online and share their remembrance in a meaningful, personalized manner.”