CBS bets big with new talent show ‘The World’s Best’
PASADENA, Calif. — CBS is betting big on “The World’s Best,” handing over the coveted post-Super Bowl time slot to the new talent competition shepherded by reality TV titans Mark Burnett and Mike Darnell.
Burnett has a track record following the NFL’s showcase game. In 2001, his “Survivor: The Australian Outback” debuted in that slot, drawing more than 45 million viewers.
CBS scored again in 2010 when “Undercover Boss” followed the Super Bowl and lured more than 38 million viewers.