Apple and Facebook are fighting over data tracking…again

Apple and Facebook are fighting (again, still). Apple launched the latest attack by releasing a software update that gives iPhone users more control over their data. It’s called App Tracking Transparency. And it allows people to decide whether they want to share their user ID, which tech companies use for targeted ads. Facebook has had problems from lawmakers, regulators – and Apple – for selling user data to third-party companies. And for multiple data breaches that have affected hundreds of millions of users.

Do you care if companies have information about you to target ads? Or would you rather see ads pop up that have no appeal at all?