Zellers 2.0: Hudson’s Bay Company is reviving a Canadian icon in retail

A comeback is underway for discount retailer Zellers. We heard a while ago that the store is coming back in some form this year, likely online as well.

Well, now they’ve launched a new Instagram page.

“Hudson’s Bay Co. says Zellers will debut a new e-commerce website and expand its brick-and-mortar footprint within select Hudson’s Bay department stores across the country in early 2023.

The company says the relaunched Zellers will offer “a digital-first shopping journey that taps into the nostalgia of the brand.”

The return of Zellers comes as soaring inflation drives consumers to discount retailers in search of lower prices.“
~ National Post