Canadians with Diabetes Need a Life Free from Fear

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Diabetes Canada will launch End Diabetes through a campaign using the real words of people with diabetes put to song. The accompanying music video stresses the emotional toll of living with diabetes. The video and song will generate conversation about diabetes to make this invisible epidemic visible.

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“We know the daily challenges of managing diabetes can have a negative effect on the mental health of those living with the disease,” says Diabetes Canada’s Chief Science Officer, Dr. Jan Hux. “Fear of stigma and discrimination is a reality for people living with diabetes and many don’t want to admit they have the disease. People suffer in silence and this new campaign invites Canadians to think about diabetes in ways they never have before.”

Diabetes Canada will champion issues related to diabetes stigma in other ways, including funding related research and providing resources to help health-care providers support their patients in dealing with the emotional impact of diabetes. This campaign goes further, to engage all Canadians from coast to coast increasing understanding, awareness and empathy for the 11 million Canadians living with or at risk of this chronic disease, and asking everyone to join the movement to End Diabetes. 

“Diabetes Canada and End Diabetes—two simple phrases—two powerful ways to help Canadians in ways they need and deserve,” adds Blickstead. “We look forward to Canadians joining us on this next, exciting chapter.”

Visit enddiabetes.ca to view the music video and show your support for Canadians living with diabetes.

About Diabetes Canada

Diabetes Canada is the registered national charitable organization that is making the invisible epidemic of diabetes visible and urgent. Diabetes Canada partners with Canadians to End Diabetes through:

• Educational programs and support services;
• Resources for health-care professionals on best practices to care for people with diabetes;
• Advocacy to governments, schools and workplaces; and
• Funding world-leading Canadian research to improve treatments and find a cure.

For more information, visit diabetes.ca or call 1-800-BANTING (226-8464).