NFL hopeful the Trudeau government will overturn CRTC Super Bowl ad ruling
OTTAWA — The company that owns the right to broadcast the Super Bowl in Canada and the National Football League went back to court Wednesday in a last-ditch effort to reverse a decision banning the substitution of Canadian ads over American ones during the big game.
Bell Media, which owns CTV, and the NFL formally filed notices of appeal of a recent court ruling upholding the ban, but made clear they’re hoping the Trudeau government will intervene before the case is heard.
“Today’s submission is just the latest procedure in an ongoing legal process,” Bell Media said in an emailed statement.
“But there is a growing community of voices highlighting the negative impact of this decision on the Canadian creative and broadcasting industry.”