Murdoch’s 21st Century Fox ups Sky bid to beat rival Comcast
LONDON — Media mogul Rupert Murdoch’s 21st Century Fox increased Wednesday its bid to take full control of lucrative European pay TV service Sky in a prolonged battle with U.S. rival Comcast.
Fox raised its bid to 14 pounds ($18.58) a share as it seeks the 61 per cent of Sky not already under its control.
The company says this is 12 per cent higher than the last bid from Comcast and values Sky at 24.5 billion pounds ($32.5 billion). Fox has increased its bid by just over 30 per cent since its first offer in December 2016.
Shares in Sky Plc were down 0.8 per cent at 14.90 pounds, suggesting investors believe Comcast could come back with another improved offer.
